The Sanctuary

We were commissioned by our friends Wooshii to lead post-production for a CTV and social campaign for Toronto based bedding company Silk & Snow.

As a premium homeware brand under Sleep Country, Silk & Snow targets young professionals furnishing their first apartments. The campaign aimed to establish brand awareness rather than highlight specific products, capturing a stylish and aspirational lifestyle.

The content was designed for social media and connected TV, requiring a 6-second cut, two 15-second versions, and a 30-second version. Each deliverable needed multiple aspect ratios for versatile platform distribution.

The content was produced by Vancouver based director Brock Newman in Toronto, Canada.

Brock and his team compiled extensive edit notes during production and created proxy files, allowing us to download the footage in realtime and begin assembling the edit immediately from our UK based office.

We worked closely with Brock Newman and Wooshii’s creative team to build a coherent and engaging narrative with interesting visual elements.

Our pre-production input helped streamline the shoot, minimising excess footage and allowing for a fast-moving edit. We utilised match cuts and fluid transitions to keep the narrative moving and to retain the fast-flowing rhythm that the client desired. Finding the perfect takes to create a continuous motion was both challenging and rewarding, resulting in a polished and cohesive final product.

With just 10 days from production wrap to final delivery, we began cutting immediately using proxy footage supplied by our Toronto based production team while waiting for full-resolution files from an Arri Alexa Mini.

In total, we delivered 14 assets for use across numerous platforms, ensuring Silk & Snow’s message reached its target audience effectively.

The campaign reinforced our ability to manage high-speed post-production workflows while maintaining exceptional quality.