Recruitment and Culture Videos

We were commissioned by our friends at Wooshii to produce a series of recruitment and culture videos for Amazon, to be featured on their Inside Amazon YouTube and LinkedIn channels.

The goal was to promote two new job vacancies at their Munich, Germany HQ and attract suitable candidates. The brief required us to encapsulate the everyday life of an Amazon Vendor Manager and Marketplace Consultant, showcasing the flexible, entrepreneurial nature of the roles and effectively conveying the work culture at the branch.

Working with a global giant like Amazon brings certain challenges and expectations. It was essential to produce elevated content with high production value that aligned with Amazon’s tone of voice and previous video content.

Six members of the Ether/Awe team flew out to Munich to capture the footage. The crew was split into A and B teams, allowing us to shoot interviews and b-roll simultaneously, ensuring each setup received sufficient time. A total of five videos were shot over two days, consisting of four interview-driven “day-in-the-life” and role explainer videos, as well as one deep dive piece that would later feature supplementary animation.

For the “day-in-the-life” and role explainer videos, the main challenge was maintaining a consistent tone and style across all content. Movement was used throughout to keep the videos fluid and engaging, complemented by an energetic and uplifting score.

We applied a hazy, film-like grade with strong orange hues to add a cinematic edge and subtly nod to Amazon’s brand colour.

The most challenging edit was the deep dive piece, which required us to create supplementary animated assets with a hand-drawn effect. These animations needed a unique style while remaining consistent with Amazon’s brand guidelines. They had to reinforce the speaker’s points without being overly literal or abstract.

We spent several weeks storyboarding the piece with one of our animators, collaborating with Amazon and Wooshii before commencing the animation. Extensive keyframing was done, with most of the lines moving slightly frame by frame to appear hand-drawn, adding a fun, engaging style that complemented Amazon’s amiable tone. We integrated the animations into the main video using rotoscoping, placing the animations behind the speaker to give the impression that the art was interacting within the space.

This project was an incredible success for all involved.

The final videos achieved the desired structure, themes, and aesthetics outlined in the brief, establishing an elevated production value template for Amazon’s ‘Inside Amazon’ content going forward.

The content was well received by the client and led to further collaborations on several other Amazon campaigns, including Alexa Stories, Amazon DSP, and the AWS Summit.

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